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 Unique Americana Hats

Item #CH350 / $1,680.

About This John B. Stetson "Gus":

This gorgeous hat is in very good condition with minor pitting in the beaver and no fraying of the ribbon hatband.  The Stetson "Gus" has many names and has been worn by many iconic figures in American history.  It's a modified 10-gallon hat, a perfected Col. McCoy that was invented for the actor Tim McCoy in 1910 by Max J. Meyer of Cheyenne, Wyoming.  It is sometimes called the Tom Mix Hat, since it was worn by the actor in and out of film.  The most famous and flamboyant Western actors have worn the Stetson Gus, from William Boyd (Hopalong Cassidy) to John Wayne and Robert Duvall, pictured at right in his Gus.  The 10-gallon name is derived from the Spanish word galon, meaning braid, which was used in the manufacture of the hat.  This Gus has what is called a Carlsbad Crease (running from the high back down to the front) after the area where it originated, Carlsbad, New Mexico.

There is a special and formal mystique about a Gus.  There’s a wonderful story about a restaurant in Dallas that had received a reservation for 10. When the appointed time came, five men came walking in the door. The maitre d’ was looking around thinking that maybe the wives were still out in the parking lot, but it was just these five men. So they sat down at the table with a chair between each one of them, took off their Gus Stetsons, and put them in the chairs.

There is a small amount of wear showing on the brim-ribbon.  There is no interior liner.   The interior band is adorned with the gold Stetson mark as follows: a shield within which is an eagle accompanied by a beaver and a mythical bird.  At the top of the shield are the words: "NO. 1 QUALITY" and at the bottom is written: "STETSON".  The ranch for whom the hat was made is named on the opposite side of the interior band -- "The Bar-B-Q Ranch, Post Falls, Idaho".  #1 Quality was the highest grade available in Stetson hats at the time. Probably a blend of beaver, muskrat and coypu. This trademark was used from the 19th century up until the mid-twentieth century.

The Bar-B-Q Ranch Western Wear Store in Post Falls, Idaho was opened by Jack and Hilde Kellogg in the 1930's and served ranches and ranch hands from hundreds of miles around the town.  It was known for the giant cowboy and animals that lined the roof.  Hilde Kellogg served in the state legislature for 20 years (a jaw-dropping 10 terms served) and was among the city planners who developed the master plan for the city.

Size: Measures 8inches front to back, interior opening.

The John B. Stetson "Gus" made for the Bar-B-Q Ranch / Item #CH350 /  $1,680.

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Unique Americana Hats

Bar-B-Q Ranch Gus Stetson Bowler Gene Autry Gov. Paul McNutt Harry Yesness Max J. Meyer Rattlesnake Whippet Nutria Rancher 101 Ranch -18X 101 Ranch-2X Gus Style Beaver Beaver Brand Nutria Campaign Hat The Gunfighter Stetson Stampede Rose Parade Horsehair Hatband 1 Horsehair Hatband 2 Horsehair Hatband 3 Horsehair Hatband 4 Horsehair Hatband 5 Quill Hatband

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Updated: Thursday May 17, 2012

Please contact us at your convenience:  michael@purecowboy.us or sarah@purecowboy.us

Members: National Bit, Spur & Saddle Collector's Association

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